Gillette "Hair Raising Scheme" Called Into Question Again.

War over Gillette's hair-raising claims

The FairFaxDigital (Sydney Australia Publication) reported last week that the Gillette Company has once again had trouble with a product introduction due to a judge's injunction. Gillette has been barred from using any statements that "micro-pulses raise the hair of the beard off a man's face" in order to cut more closely.

For those of you who don't remember, I covered this issue 1 Month ago when the exact same thing happened to Gillette in its German launch of its advertising campaign. At that time I questioned whether it was a fluke of luck for the attacking Energizer Holdings Company (owner of competitor; Schick), as they attempted to dismantle Gillette's advertising campaign and had randomly gotten lucky. Now it appears that we may see a trend growing, as Energizer has successfully stopped Gillette from using the "micro-pulses" tag-line in any of its Australian advertising.

This could turn out to be very interesting as we see if Energizer is willing to persue the same lawsuit in the U.S.... Gillette's largest and most profitable market for the M3Power razor. For more information, follow this link to the FairFax article.